THE TRUTH ABOUT MUSIC MARKETING

13 07 2009

“Here’s the truth: nobody knows what to do right now, me included. The music business model is broken right now. That means every single job position in the music industry has to re-educate itself and learn / discover / adapt a new way. Change can be painful and hard and scary. If any of these entities we’re discussing are interested in you, ask them about their strategies IN DETAIL. None of them know for sure what to do. Some of them have an idea of how to negotiate these waters. Most of them don’t. If you are young and use the internet, you know more about your audience than they do – for sure. This is a revolution and you can be a part of it. The old guard is dying, if you have good ideas – try them. ”

– Trent Reznor
http://forum.nin.com/bb/read.php?30,767183,767183#msg-767183

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